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Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality
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Audible Audiobook
Listening Length: 10 hours and 1 minute
Program Type: Audiobook
Version: Unabridged
Publisher: HarperAudio
Audible.com Release Date: June 19, 2018
Whispersync for Voice: Ready
Language: English, English
ASIN: B07CHPY6B9
Amazon Best Sellers Rank:
Buy and read this book!Author Kilday was present from the beginning of a small entrepreneurial company called Keyhole. The firm scrounged maps from anywhere they might be found and turned them into images that you could pull up on a computer screen. You could view, seemingly from space, your home, city streets, villages, and geographic landmark like the Grand Canyon. The company was acquired by Google and turned into Google Maps. Later, the company spun off from Google and moved into gaming. It created Pokémon Go and other electronic games that changed gaming forever. How all of this happened, play-by-play, is this book’s tale.What makes the book so fascinating isn’t only the history of a technology. It’s a fun and easy read. The writing is punchy and engaging. The cast of characters is wonderful. So many names you have heard of from the leadership of Google. A wonderful collection of small and often quirky investors and computer nerds.There are so many fascinating stories in this book. It’s a start-up story: As you read the book you’ll wonder whether this plucky little start-up will make it (it barely survived). It’s history: You’ll remember the amazing map images we watched as the U.S. invaded Iraq in 2003. (Oddly enough, the war probably saved the firm. And Maps saved lives during the war.) It’s corporate politics: You’ll experience political in-fighting at Google. People fight for control, subvert other’s initiatives. (And you’ll learn so many factoids—e.g., who knew that one of the first fifty Google employees was a professional chef brought in to prepare meals for the staff). It’s about creativity—connecting ideas that lead to new ideas: You’ll discover why and how Pokémon Go was created (partly because the CEO wanted his kid to play outside rather than sitting on a couch hooked to electronic games).I read a bevy of non-fiction books each year and this is one of the best I‘ve read in a long while. You’ll not be disappointed. But beware: The book can ruin a good night’s sleep. Reading the book is like bingeing on Netflix. As each chapter ends you’ll feel the need to read just one more. I stayed up almost all night reading the book. It was that good.[Full disclosure: I know the author who is based in Austin]
I remember the moment when my roommate showed me Keyhole's EarthViewer for the first time on a computer in a dingy condo in Mountain View. The magical product had that much of a profound impact on me. It was exhilarating to read this book by an insider who saw that technology go from a struggling startup ("But what do you do with it?") to being the foundation of one of the most transformational technology products in history (Google Maps and Google Earth). Not only did Kilday have a ringside view of this journey, he was in the ring for much of that time.As an entrepreneur betting several years of my life on location technologies involving the "blue dot" showing up on a map on a smartphone, this has been a fantastic read. Must read for anyone in the mapping and location industry.
Full of memories for those whose driving experience predates Google Maps; startup rags-to-riches drama for would-be entrepreneurs; and a history of what is arguably Google's most successful product line for everyone who uses it, Kilday's book proves to be an enjoyable read. Some of the names are familiar, but many will be new to the reader in this insider account of what it was like to be a startup, purchased by Google, on the ground floor of what was cutting edge technology that became so completely ubiquitous that it arguably changed the world.
Probably the best non-fiction book I have ever read. Its a great combination of the ups and downs of life in a startup, as well as an easily understood overview of the technology - how they got where they are today and where it might be going in the future. It's an easy, fun read and you actually get to learn something too - neat! It's just a really good book
The quality is generally good, except for that stapling defect. The first ten pages nearly fall off. I would have returned this one if I am not so eager to read it.
This book was recommended to me by a friend and I'm glad he did. It colorfully tells the Google Maps story from the early tough, cash strapped, pre-Google startup days until today. The post Google acquisition phase shows what desire with unlimited funding can accomplish. I highly recommend this book.
Very entralling tale of the founding of Google Earth and Google Maps. It’s not often I find a non-fiction book that is such a page turner. Plus the insight into the glory days of early Google is great.
Great book, well written. Thanks Bill.
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